Source: EMARKETER Forecast, February 2025 - October 2024
Note: includes products sold online by Tesla and sold directly to consumers via their owned and operated sites, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace; excludes energy generation and storage sales
Additional Note: Estimates only capture ecommerce sales through a self-branded ecommerce site or app, although brand may utilize physical retail and third-party ecommerce as secondary channels.
Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.