Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Tariffs put over $2 trillion in trade with Mexico, Canada, and China at risk
Article |
Mar 6, 2025
4 IRL retail trends and what they mean for brands
Article |
Mar 6, 2025
Apple's new social app reveals event opportunities for marketers
Article |
Mar 6, 2025
Reddit sees growth as users seek relatable content
Article |
Mar 6, 2025
Creatives struggle with inconsistent metrics when measuring ad performance
Article |
Mar 5, 2025
GenAI-influenced reviews, research, and recommendations craft a new era for shoppers
Article |
Mar 5, 2025
Brands find creator economy use cases for AI
Article |
Mar 5, 2025
Target faces 40-day boycott as it deals with tariffs, economic blackout
Article |
Mar 5, 2025
Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space
Article |
Mar 5, 2025
Millennials lead in wearable tech as Gen Z adoption grows
Article |
Mar 5, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Proximity Mobile Payment Users
by Age
by Generation
by Platform
by Transaction Value
by Type
Source: EMARKETER Forecast, March 2024 - June 2024
Note: ages 14+; mobile phone users who make a proximity mobile payment transaction via mobile phone at least once per month
Additional Note: Proximity mobile payments are also known as point-of-sale (POS) mobile wallet payments and POS mobile contactless payments. This type of payment entails scanning, tapping, or swiping a mobile phone at the POS to complete a transaction and includes use of public transportation payment wallets. Examples include Apple Pay, Google Pay, Samsung Wallet, the Starbucks mobile app, and the Los Angeles Metro's mobility wallet. Purchases of digital goods on mobile phones and transactions made via tablets are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, primary research, interviews, information from major mobile payment players, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, demographic and socioeconomic factors, and macroeconomic conditions.