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EMARKETER
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Mobile Phone Users, by Generation
Overall
Mobile Phone Users
Adult Mobile Phone Users
by Age
Mobile Phone Users, by Age
by Sex
Mobile Phone Users, by Sex
by Generation
Mobile Phone Users, by Generation
by Device
Adult Mobile Phone Users, by Device
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: individuals of any age who own at least one mobile phone and use the phone(s) at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.
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