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EMARKETER

Health Trends to Watch in 2024

Misinformation and Retail Health Will Rise as the Patient Care Journey Fragments Further

Report by Rajiv Leventhal, Lisa Phillips  |  Dec 4, 2023
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Report
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Table of Contents
Consumers will turn to alternative sources for information and treatments in 2024
Social media will have an outsized impact on consumers’ health decisions
Retail healthcare will take more patients out of the traditional care path in 2024
More consumers will disconnect from the healthcare system because they can’t afford care and treatment
Sources
Media Gallery
About This Report
Consumers’ trust in the healthcare system is eroding, and they’re turning to other sources for information and treatment. Here’s how that could play out in 2024.
Topics
Digital Health
Health
Healthcare Providers
US
Table of Contents
Consumers will turn to alternative sources for information and treatments in 2024
Social media will have an outsized impact on consumers’ health decisions
Retail healthcare will take more patients out of the traditional care path in 2024
More consumers will disconnect from the healthcare system because they can’t afford care and treatment
Sources
Media Gallery

Consumers are losing trust in healthcare organizations and are turning to family, friends, and online sources for medical information and treatment. They’re finding misinformation, easy access to potentially dangerous drugs, and more. And the patient care journey is fragmenting to the point of risking some patients’ health.

Here’s what’s in the full report

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5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Consumers will turn to alternative sources for information and treatments in 2024
  2. Social media will have an outsized impact on consumers’ health decisions
  1. Retail healthcare will take more patients out of the traditional care path in 2024
  2. More consumers will disconnect from the healthcare system because they can’t afford care and treatment
  1. Sources
  2. Media Gallery

Charts in This Report

US Adults' Trust in Health Recommendations From Select Sources, by Political Affiliation, June 2023 (% of respondents)Most Trusted Social Media Sources for Health-Related Information According to US Digital Health Users, Dec 2022 (% of respondents)
US Retail Clinic Patients* vs. Primary Care Physician Patients**, 2021-2025 (millions)Nontraditional Healthcare Providers That US Adults Would Go to for Telehealth, July 2023 (% of respondents)
US Adults Whose Health Problems Worsened as a Result of Delaying Care Due to Cost, by Insurance Type, July 2023 (% of respondents)

authors

Rajiv Leventhal, Lisa Phillips

Contributors

Jennifer Pearson
VP, Research
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