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EMARKETER

Global Shopper Survey 2025​

Exclusive Data on Consumer Habits and the Evolving Path to Purchase

Report by Carina Perkins  |  Feb 25, 2025
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About This Report
In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.
Topics
Consumer Behavior
Cross-Border Ecommerce
Ecommerce Sales
Worldwide

Global shopping habits are evolving fast—and the pace changes by region, and in some cases, by country. Exclusive data from our survey with ESW of shoppers in 18 countries will help retailers and brands navigate these complex waters.​

This deck will explore our survey data and insights to help retailers and brands: ​

  • Identify how and where shoppers are spending money online, and how that’s likely to change in 2025.​
  • Explain how the path to purchase is evolving and the factors most important for shoppers when deciding to buy online.​
  • Provide insights into how brands and retailers should react to likely changes in customer behavior in 2025.​

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Carina Perkins

Contributors

Suzy Davidkhanian
VP, Content
Blake Droesch
Donte Gibson
Senior Charts Editor
Na Li
Director, Primary Research
Wendy Malloy
Director, Reports Editor
Jennifer Pearson
VP, Research
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
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