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EMARKETER

Global Media Intelligence 2024: Middle East and Africa

Report by Paul Briggs  |  Oct 30, 2024

The Global Media Intelligence Report 2024

A Deep Dive Into Consumer Media Habits Across 49 Markets

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Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery
About This Report
This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.
Topics
Media Consumption
Middle East & Africa
Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery

What’s Inside

The Middle East and Africa region of the Global Media Intelligence (GMI) Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates (UAE). The polling of internet users was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer viewers
  • Creator/influencer membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners

Middle East and Africa in Perspective

This Middle East and Africa report highlights key takeaways from consumer polling in the five diverse countries that make up the region. This region, as a whole, leads all the other regions in some aspects of media consumption, but generally lags when it comes to digital device ownership.

The countries in this region have comparatively young, tech-savvy populations.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. What’s Inside
  2. Middle East and Africa in Perspective
  3. Egypt
  1. Israel
  2. Saudi Arabia
  3. South Africa
  1. UAE
  2. Chart Overview by Country
  3. Media Gallery

authors

Paul Briggs

Contributors

Rahul Chadha
Director, Report Editing
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
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