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EMARKETER

Global Media Intelligence 2024: East Asia and Oceania

Report by Paul Briggs  |  Oct 30, 2024

The Global Media Intelligence Report 2024

A Deep Dive Into Consumer Media Habits Across 49 Markets

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Table of Contents
What’s Inside
East Asia and Oceania in Perspective
Australia
Japan
South Korea
Hong Kong
New Zealand
Taiwan
Chart Overview by Market
Media Gallery
About This Report
How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.
Topics
Media Consumption
Asia-Pacific
Table of Contents
What’s Inside
East Asia and Oceania in Perspective
Australia
Japan
South Korea
Hong Kong
New Zealand
Taiwan
Chart Overview by Market
Media Gallery

What’s Inside

The East Asia and Oceania region of the Global Media Intelligence (GMI) Report includes poll results from Australia, China*, Hong Kong, Japan, New Zealand, South Korea, and Taiwan. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer viewers
  • Creator/influencer membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners

*Please note that we do not discuss China in-depth in the East Asia and Oceania report because we have broken it out into its own report. For more on China, check out “Global Media Intelligence 2024: China.”

East Asia and Oceania in Perspective

The markets in East Asia and Oceania have unique mass media consumption habits. Oceania (Australia and New Zealand) exhibits patterns similar to many Western countries; many East Asian countries see divides between rural and urban populations; and China’s digital ecosystem is a behemoth and influences many media patterns throughout the region.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. East Asia and Oceania in Perspective
  3. Australia
  4. Japan
  1. South Korea
  2. Hong Kong
  3. New Zealand
  4. Taiwan
  1. Chart Overview by Market
  2. Media Gallery

Charts in This Report

How the World Spends Its Time With Media (hrs:mins spent per day among internet users worldwide, by region, 2024)

authors

Paul Briggs

Contributors

Man-Chung Cheung
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor
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