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EMARKETER

Global Media Intelligence 2024: China

Report by Paul Briggs  |  Oct 30, 2024

The Global Media Intelligence Report 2024

A Deep Dive Into Consumer Media Habits Across 49 Markets

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Table of Contents
What’s Inside
China in Perspective
Chart Overview
Media Gallery
About This Report
How time spent with media, device ownership, and media adoption stack up in China.
Topics
Media Consumption
China
Table of Contents
What’s Inside
China in Perspective
Chart Overview
Media Gallery

What’s Inside

The China coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:

  • Average time spent with media 
  • Video-on-demand (VOD) viewers 
  • Social media/messaging users 
  • Digital audio listeners 
  • TV viewers 
  • Traditional media users 
  • Vlog/influencer viewers 
  • Creator/influencer membership site users 
  • Device ownership 
  • Smart TV owners 
  • Smartphone and tablet owners 

China in Perspective

Media consumption in China is distinct from other countries in the GMI Report. It’s a product of homegrown digital giants that dominate the service landscape and government policy that steers consumers away from international influences.

Time spent with media was noticeably down YoY in China in 2024, possibly because of increasing domestic tourism within the country and an embrace of the outdoors following extended pandemic-related lockdowns.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. What’s Inside
  2. China in Perspective
  1. Chart Overview
  2. Media Gallery

    authors

    Paul Briggs

    Contributors

    Rahul Chadha
    Director, Report Editing
    Man-Chung Cheung
    Vladimir de Leon
    Chart Editor
    Donte Gibson
    Senior Charts Editor
    Penelope Lin
    Director, Data Visualization
    Ana Sazon
    Chart Editor
    Matt Torpey
    Senior Chart Editor
    Johann Valderrama
    Chart Editor
    Emman Velasco
    Chart Editor
    Ali Young
    Senior Copy Editor
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