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EMARKETER

Global Media Intelligence 2024: Canada

Report by Paul Briggs  |  Oct 30, 2024

The Global Media Intelligence Report 2024

A Deep Dive Into Consumer Media Habits Across 49 Markets

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Table of Contents
What’s Inside
Canada in Perspective
Chart Overview
Media Gallery
About This Report
Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Canada
Table of Contents
What’s Inside
Canada in Perspective
Chart Overview
Media Gallery

What’s Inside

The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:

  • Average time spent with media 
  • Video-on-demand (VOD) viewers 
  • Social media/messaging users 
  • Digital audio listeners 
  • TV viewers 
  • Traditional media users 
  • Vlog/influencer viewers 
  • Creator/influencer membership site users 
  • Device ownership 
  • Smart TV owners 
  • Smartphone and tablet owners 

Canada in Perspective

Media consumption in Canada trails the US on most measures: average daily time spent with media, adoption rates for key activities, and device ownership. However, Canada is in line with global norms for many media activities.

Canada ranked highly (No. 13 of the 49 countries tracked) in per capita GDP, according to International Monetary Fund (IMF) 2024 rankings. As such, media habits generally favor digital device ownership and adoption of associated services.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. What’s Inside
  2. Canada in Perspective
  1. Chart Overview
  2. Media Gallery

    authors

    Paul Briggs

    Contributors

    Vladimir de Leon
    Chart Editor
    Donte Gibson
    Senior Charts Editor
    Penelope Lin
    Director, Data Visualization
    Jennifer Pearson
    VP, Research
    Ana Sazon
    Chart Editor
    Heather Sprung
    Senior Editor
    Sakina Thanawala
    Copy Editor
    Matt Torpey
    Senior Chart Editor
    Johann Valderrama
    Chart Editor
    Emman Velasco
    Chart Editor
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