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Gen Alpha Digital Habits 2025

Gen Alpha’s Digital World Centers Around YouTube—for Now

Report by Paola Flores-Marquez | Jan 23, 2025

Report Charts Executive Summary

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

9charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

Executive Summary
Gen Alphas are claiming more digital space
YouTube dominates children’s programming

When not watching videos, Gen Alphas are gaming
Social media usage is rising among elder Gen Alphas
What does this mean for advertisers?

Sources
Media Gallery

Charts in This Report

YouTube Will Overtake Linear TV in Viewership Among US Children by 2026 (% of US children who watch YouTube and linear TV at least once a month, 2020-2026)More Than Half of Gen Alphas Used a Device That Connects to the Internet in 2024 (% of US children who use the mentioned device at least once per month, 2024)

Children Have the Biggest Influence on Food, Shopping, and Entertainment Decisions (% of US parents whose likelihood of certain consumer behaviors are impacted by their children, by activity, March 2024)Gen Alpha Is More Than Twice as Likely to Recall YouTube Ads Than Broadcast TV or VOD Ads (% of US children, May 2024)

US Gen Alpha Mobile Gamers Love Roblox the Most but Also Like Subway Surfers and Disney Apps (% of US Gen Alpha mobile gamers, by age, May 2024)Roblox Shows Strong Growth Among Children Below Age 14 (% of US Roblox players, by age, 2020-2024)

Social Media Usage Increases as Children Grow Closer to Their Teens According to Parents (% of US parents with children who use social media, by child's age and platform, March 2024)Gen Alpha Parents Buy Skincare Products at a Much Higher Rate Than the General Population (% of US parents of children ages 6-11 vs. total parents, by product category, April 2024)

Gen Alpha Are More Likely to Use YouTube Shorts Than Facebook, Instagram, and Snapchat (% of US Gen Alpha, by platform, May 2024)

authors

Paola Flores-Marquez

Contributors

Suzy Davidkhanian: VP, Content

Nikolai Dineros

Donte Gibson: Senior Charts Editor

Penelope Lin: Director, Data Visualization

David Morris: Principal Analyst

Jennifer Pearson: VP, Research

Heather Sprung: Senior Editor

Emman Velasco: Chart Editor

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