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FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

From Rising Prices to Retaliatory Tariffs, Shifting Policies Will Reshape the $1.2 Trillion Trade Landscape

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About This Report
US President Donald Trump’s shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.
Table of Contents

US President Donald Trump’s tariffs could reshape trade between the world’s largest economy and Latin America, with key partners like Mexico and Brazil at the center of the discussion. These changes will force US-based brands to navigate a web of rising costs, supply chain disruptions, and growing competition from local, Asian, and European players.

This FAQ examines how Trump’s erratic trade policies could affect US brands that do business with Latin America—and what steps they can take to prepare.

Key Stat: Trade between the US and Latin America reached $1.169 trillion last year, with US imports from the region totaling $652.57 billion. However, tariffs now threaten to upend years of lucrative economic ties between the two.

Here’s what’s in the full report

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Table of Contents

  1. What is a tariff, and how does it work?
  2. What tariffs has President Trump proposed on imports from Latin America?
  3. What are the potential responses from Latin American governments?
  1. How will tariffs affect US brands and retailers?
  2. How will retaliatory tariffs influence consumer behavior toward US brands in Latin America?
  3. How can US brands prepare for tariffs and broader trade uncertainty?
  1. Sources
  2. Media Gallery

authors

Matteo Ceurvels

Contributors

Franco Bernasconi
Analyst
Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Diego Dell’Orco
Eleni Digalaki
Paola Flores-Marquez
Donte Gibson
Senior Charts Editor
Wendy Malloy
Director, Reports Editor
Oscar Orozco
Senior Director, Forecasting
Jennifer Pearson
VP, Research
Sakina Thanawala
Copy Editor
Emman Velasco
Chart Editor
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