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EMARKETER

DeepSeek slashes AI costs, accelerates R2 launch

Article by Gadjo Sevilla  |  Feb 26, 2025
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DeepSeek slashes AI costs, accelerates R2 launch
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Artificial Intelligence (AI)
Technology
Business Strategies & Trends
United States

The news: DeepSeek, the Chinese AI startup whose impressive R1 model triggered a $1 trillion sell-off in global markets last month, is looking to launch its next-gen AI model while slashing developer costs.

OpenAI, Google, and other top AI players could respond to the news by lowering their pricing and ramping up AI releases to remain competitive and attract businesses and developers.

DeepSeek’s dual-pronged strategy: To stay ahead of the competition, DeepSeek is offering discounts and focusing on advanced models.