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EMARKETER

Data Drop: 4 Charts on AI-Driven Email Automation

How AI Is Transforming Email Campaigns

Report by Kelsey Voss  |  Jun 18, 2024
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About This Report
Automation and AI are enhancing email marketing with improved personalization and efficiency.
Topics
Email Marketing
Marketing Technology
Artificial Intelligence (AI)
Worldwide

Artificial intelligence is revolutionizing email marketing through hyper-personalization and automation. The following four charts explore how the evolving technology is helping marketers deliver highly targeted and relevant content to their audiences, optimize campaign performance, and enhance the overall customer experience.

AI-driven hyper-personalization is the future of email marketing

Marketers worldwide believe AI-driven hyper-personalization will affect email automation more than any other factor in the coming years, according to an April 2024 survey from Ascend2. Other meaningful trends marketers cited include integration with chatbots and other emerging communication channels, advanced predictive analytics, and a focus on accessibility and inclusivity.

AI-Driven Hyper-Personalization May Have the Most Impact on Email Automation in the Future
E-Mail ChartDownload

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4charts

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Charts in This Report

AI-Driven Hyper-Personalization May Have the Most Impact on Email Automation in the FutureMarketers Plan to Increase/Boost Their Use of Email Automation in 2024
AI May Enhance the Performance of Marketing Personalization in Multiple AreasMarketers Face Many Challenges With Email Automation

authors

Kelsey Voss

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