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December 10, 2024

Challenges UK and US Content and Creative Professionals Encounter When Measuring Digital Content Performance and ROI, Oct 2024 (% of respondents)

Note

Respondents were asked "In the coming year, what areas would you like to improve to enhance your content ROI?" Provided to EMARKETER by Ascend2.

Methodology

Data is from the December 2024 Canto report titled "The State of Digital Content: 2025 Edition" in partnership with Ascend2. 423 UK and US content and creative professionals at companies with 50+ employees were surveyed online during October 2024.

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Creatives struggle with inconsistent metrics when measuring ad performance

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Challenges UK and US Content and Creative Professionals Encounter When Measuring Digital Content Performance and ROI, Oct 2024 (% of respondents)

Publication Date

December 10, 2024

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Featured In

Creatives struggle with inconsistent metrics when measuring ad performance

Topics

Content Marketing Marketing Measurement Surveys United Kingdom United States

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