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EMARKETER

CES 2025

AI TVs, Holograms, and Home Robots Shape Tech’s Next Evolution

Report by Jacob Bourne  |  Jan 24, 2025
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Executive Summary
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Table of Contents
AI gets personal with autonomous agents and digital twins
AI powers the next wave of home robots
Smart glasses and spatial computing shape new realities
AI makes TV searchable and smarter
AI wearables are still searching for their moment
Autonomous vehicles redefine transportation
Media Gallery
About This Report
At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.
Topics
Technology
Artificial Intelligence (AI)
Digital Advertising
US
Table of Contents
AI gets personal with autonomous agents and digital twins
AI powers the next wave of home robots
Smart glasses and spatial computing shape new realities
AI makes TV searchable and smarter
AI wearables are still searching for their moment
Autonomous vehicles redefine transportation
Media Gallery

CES 2025 showcased how AI is transforming consumer technology. From AI-powered digital assistants to autonomous vehicles, everyday devices are now platforms for entertainment, commerce, and advertising.

Key Question: What new platforms for audience engagement are expected to emerge, as AI powers the next wave of consumer technology?

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. AI gets personal with autonomous agents and digital twins
  2. AI powers the next wave of home robots
  3. Smart glasses and spatial computing shape new realities
  1. AI makes TV searchable and smarter
  2. AI wearables are still searching for their moment
  3. Autonomous vehicles redefine transportation
  1. Media Gallery

Charts in This Report

Executives Believe AI Agents Will Benefit Businesses and Customers (% of executives worldwide who agree with these statements, June 2024)Privacy and Job Loss Are the Top Concerns Among US Adults Regarding AI-Powered Devices, (% of US adult respondents concerned about AI-powered devices, March 2024)
Men Are More Interested in Spatial Computing Devices, but Ownership Is Low Across Genders (% of US adults who are interested in/own spatial computing devices, by gender, May 2024)Connected TV's Share of Media Time Outpaces Ad Spending Growth (connected TV % of time spent with media by US adults vs. % of US total ad spending, 2019-2026)
Earwear Leads Wearables Market Through 2028, While Smart Glasses Show Promising Growth (millions of wearable device shipments worldwide, by type, 2024-2028)Auto Executives Place Higher Priority on AI for Customer Service Than for Autonomous Vehicles (% of automotive executives worldwide, Aug 2024)

authors

Jacob Bourne

Contributors

Vladimir de Leon
Chart Editor
Lisa Haiss
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Yoram Wurmser
Principal Analyst
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