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EMARKETER

B2B Ad Spending Benchmarks: Q4 2024

Forecasts and Insights for B2B

Report by Yoram Wurmser  |  Oct 22, 2024

Ad Spending Benchmarks: Q4 2024

Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

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About This Report
How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?
Topics
Total Media Ad Spending
Digital Ad Spending
B2B
US

Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for B2B ad spending.

This deck will:

  • Provide an overview of our B2B ad spending and revenue forecasts as of Q4 2024, including breakdowns by medium, format, industry, and company.
  • Help ad buyers benchmark their B2B ad spending and budget allocations against the market.
  • Help publishers and solution providers assess whether their B2B ad revenue mix is in line with industry trends.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Yoram Wurmser

Contributors

Rahul Chadha
Nikolai Dineros
Zach Goldner
Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Kelsey Voss
Principal Analyst
Zia Daniell Wigder
Chief Content Officer
Max Willens
Ali Young
Senior Copy Editor
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