The trend: While the number of global ATMs has declined by 2% for the third year in a row, per The Financial Brand, banks increasingly rely on the remaining ATMs for essential customer services.
But there’s an opportunity to level up ATMs’ functionality—bridging the gap between digital and physical banking.
Aspirational ATM strategy: ATM Marketplace’s recent “ATM and Self Service Software Trends” report says these machines are evolving into digital-physical touchpoints, offering: